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Release the potential of yacht industry


Release the potential of yacht industry

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"Guangdong Coastal Tourism Development Plan (2011-2020)" specifies that Guangdong should vigorously develop yacht tourism and form a marina yacht tourism gold that is supported by 9 yacht clubs in Guangzhou, Shenzhen and Zhuhai as the core. Coastal zone; built four yacht bases in Guangzhou Nansha, Bio Island, Zhuhai Pingsha and Shenzhen Dapeng Bay.

Industry insiders predicted that as the Guangdong, Hong Kong, and Macao Greater Bay area rises into a national strategy, under the implementation of the Guangdong-Hong Kong-Macau Yacht Freedom Policy and the construction of the Pearl River Delta Yacht Public Pier, the yacht economy in the Dawan District will usher in a vigorous development in the next decade. Golden Age."


Industry sources estimate that the profitability of the downstream yacht industry in Guangdong, Hong Kong, and Macau in the Dawan District will reach 21 billion yuan. How can this potential market be shaken? The surveyed experts all believe that the most important thing is to speed up the construction of public docks and promote the “popularization” of the industry. Secondly, the "Guangdong, Hong Kong and Macau Yachts Freedom Movement" needs to deeply "break the title" and speed up the institutional connection. It is understood that Shenzhen has planned to build 1-2 public yacht marinas by 2020, and the airport berths will have public berths open to the public.



1. The potential of the yacht industry in the Dawan District and 21 billion yuan of downstream industry benefits

According to the data from the Chinese representative of PIA NC International Shipping Association Leisure Experts Committee and the standing director of Shenzhen Leisure Boat Association, the total GDP of cities in Guangdong, Hong Kong, and Macau, the Great Bay Area has grown at an average rate of 9.8 percent, making the economy fast. In the process of development, a large number of wealthy middle-class families have been nurtured. In addition, Guangdong, Hong Kong and Macau have more than 100 years of yacht culture in the Greater Bay Area, Zhuhai, which has half of the yacht production value in China, and the most flexible domestic Hengqin and Qianhai Free Trade Zones, with many factors being the yacht industry in the Dawan District. Development laid a good foundation.


According to a report released by the International Yacht Federation on the development of the yacht industry in 2015, Geng Xiangrong shows that the per capita yacht retention rate in Hong Kong is 600 persons per vessel, the United States is 25 persons per vessel, and the developing countries such as Turkey are 870 persons per vessel. Based on the average growth rate of 73.71 million people and 7% of the population in Guangdong, Hong Kong, and Macau, the Dawan District, and with a per capita yacht retention rate of 1,560 persons/boat, without considering the population growth and other factors, the yachts in Guangdong, Hong Kong, and Macau in the Dawan District will require 4,720 ships. The business benefits of this scale amount to 7.3 billion yuan, which can create 210,000 jobs, and the economic benefits of stimulating downstream industries amount to 21 billion yuan.



2. Obstacles to development: Insufficient public yacht harbors and parity berths

According to industry insiders, to fully release the potential of the yacht industry in the Greater Bay Area, it is necessary to build a public pier. Zhai Xiangrong, who has 37 years of experience as a sailing yacht player at the Hong Kong Yacht Club, pointed out that the low consumption and lack of public yacht ports are fatal obstacles to the development of the yacht industry in the Pearl River Delta. “The parking rate of Shenzhen yachts is 50%. On the surface, it seems that the berths are not tense, but most of the yachts will be a membership-based business model. For owners who purchase small boats, high berth fees will affect the willingness to buy boats. Lack of parity. Berths have a large impact on the popularity of yachts.” Zhuang Shaorong, general manager of Haizhilan Yachts and supervisor of the BIA Association.



3, also need to cross a "threshold"

The surveyed experts all believe that the integration of Guangdong, Hong Kong and Macau in the Grand Bay Area will bring great benefits to the yacht industry, but at present there is still a “policy barrier”. On March 9 this year, the Guangdong Provincial Government proposed to implement the national "Thirteenth Five-Year Plan for Tourism Development" in the implementation plan of the "13th Five-Year Plan" period to accelerate the free movement of yachts in Guangdong, Hong Kong and Macau. At present, free yachts in Zhongshan and Macau are officially open. However, in an interview with the media, Zheng Weihang, executive vice president of the Cruise and Yacht Club of the China Association of Transportation and Transportation, pointed out that “Guangdong, Hong Kong and Macau Yachts Freedom Movement” involves multiple departments of the government and involves difficulties in institutional connection. The specific implementation of its policy is still a long way to go, but also need to rely on smooth communication between the two places, put forward more innovative ways to break the title, in order to achieve a more convenient and free exchanges between Guangdong, Hong Kong and Macao yachts.


A yacht expert frankly stated that the "Guangdong, Hong Kong and Macau Yachts Freedom Movement" has already surfaced, but due to the huge sums of money required for foreign yachts to enter the territory, this barrier has not broken through for a day, and "free movement" is only unworthy of name.


4. Important yacht industry city: Shenzhen yacht sales service ranks top in Guangdong Province

On July 21st, at the "Opportunities and Challenges in the Shenzhen Bay, Hong Kong, and Macao Bay Area Industry Development Summit Forum", Zhuang Shaorong announced a group of basic data on yachts in Guangdong: Guangdong has 800 yachts, including 550 in Shenzhen. There will be 20 yacht clubs, 2,300 waterborne berths, and 1,100 in Shenzhen; the parking rate is 35% in Guangdong, and 50% in Shenzhen.


“Whether it is the number of yacht marinas, yacht ownership, or yacht sales service companies, the yachting industry in Shenzhen is at the top.” Zhuang Shaorong, general manager of Haizhilan Yachts and chairman of the BIA Association pointed out that Shenzhen’s yacht manufacturing industry Less, basically based on consumer service types. There are about 100 yacht companies in Shenzhen, including yacht harbors, sales, services, competitions, exhibitions, customs clearance, maintenance, training, and sailing experience. Some companies are in the leading position in yacht circles in China and Daya Bay.


On October 26-29 this year, the 11th China (Shenzhen) International Yacht and Equipment Exhibition will be held in Shenzhen Dapeng. It is understood that this exhibition is one of the largest professional yacht exhibitions on the water in China, and is hailed as the “China Yacht Water First Exhibition”.